Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy

COVID-19 has led to social isolation and a subsequent increase in online shopping been observed. The present study is based on theory of reasoned action focused 371 Peruvian consumers, it seeks evaluate the current effect website quality, customer satisfaction, trust repurchases. cross-sectional uses an survey with 22 questions that evaluated consumers repurchase intentions. A technical SEM-PLS analysis was used. It found quality had positive influence positively influenced trust, satisfaction intention, intention. model explained 20.6% intention behavior. Outcomes bootstrapping test were used if path coefficients are significant. outcomes can help companies develop strategic plans purchasing. novelty using partial least squares structural equation modeling (SEM-PLS) technique.